Wednesday, November 26, 2008

Joobles Organic Cotton Cuddly Toys

Can a baby’s toy make much of a difference in a world of global warming and economic recession? Of course, say the founders of Fair Indigo, a company where gifts have a purpose. Meet the Joobles, a new line of incredibly soft knit stuffed characters made for cuddling: Bella the Bunny, Buzzy Bug, Calley the Cat, Fair Bear, Icy the Penguin, Jiffy the Giraffe, Mel the Monkey, Mooey Cow and Pip the Dog.

Each animal is incredibly soft because they are made with eco-friendly dyes and organic cotton. Parents hunting for green toys will be happy to know all the Joobles are made with cotton grown without the use of pesticides, insecticides, herbicides, fertilizers, or other chemicals. Eliminating these chemicals is not only better for baby, but also for workers and for the environment.

“Equally important, we pay fair wages to the good people who make our clothes and accessories instead of the minimum wages that are often the norm today,” explains Robert Behnke, Co-founder and Vice President, Merchandising for Fair Indigo.

These precious playmates are hand crafted from artisans in Peru under fair trade conditions, providing work and hope to hundreds of rural and urban Peruvians. This is why their tagline reads Responsible, Sustainable, Adorable™. Started by a Peruvian family (a mom, a dad, and their daughter) this company provides work and hope to hundreds of rural and urban Peruvians all over the country.

Small groups of impoverished workers are trained to run their own small businesses making hand-knit clothing and accessories. In addition to providing much needed employment, they train workers throughout Peru in such valuable skills as quality control and production planning. Fair Indigo also works with this company's charitable arm by donating free breakfasts and school supplies to children of the workers.

Parents who have shopped for organic toys will appreciate the value of Joobles. Other pricier knit toys not only cost more, but are often made of acrylic yarn and not made under fair trade conditions. Joobles are not only 100% adorable but will improve our planet for the next generation by supporting small sustainable farming and fair trade. Isn’t it amazing how the right toy can make a difference?

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